Strategy & analysis
Clear-headed strategy and the data work that backs it up. Audits, audience research, KPIs that matter — turned into a plan you can actually act on.
Content · Strategy · SEO
Strategic content and marketing explained simply.
Senior digital strategy, content design and SEO for ambitious brands and organisations. Bridging high-level thinking with hands-on delivery — and a track record of measurable growth.
Content & creative
Writing, editing, SEO, social, video and design — produced to brand and built to perform. Words that earn attention, not just fill a page.
Project leadership
PRINCE2-qualified delivery for website rebuilds, brand transformations and complex digital programmes. On time, on budget, with the team still talking to each other.
Profile
I’m Chris Cox.
Strategic content and analysis uniting creative storytelling with tangible results. I help organisations transform complex information into clear, human-centric narratives — designing experiences that guide users, build trust and drive action.
Senior digital roles at Pancreatic Cancer UK, Mind, Rethink Mental Illness, NSPCC and Tommy’s shaped a disciplined, ROI-focused mindset. Since 2021 I’ve worked freelance for clients including Fair Trials, Brain Research UK, Alex TLC, Vitality and Mercy Corps — bridging high-level strategy with hands-on execution.
Qualifications include MA, PG Dip Digital Marketing (IDM) and PRINCE2 Practitioner.
Read full backgroundHow I work
End to end
Strategy and execution from the same brain. No expensive deck that nobody knows how to implement.
Plain English
Evidence-based analysis explained without jargon. If I can’t make it clear, it isn’t finished.
Charity-trained rigour
Years of in-house charity work, where budgets are tight and outcomes matter. The same care carries over to every client.
Client recommendations
“The best content strategist and editor I’ve worked with.”
“Chris has excellent technical expertise combined with a deep understanding of how to reach and engage audiences. He’s often gone beyond what he was briefed to do, coming up with easy-to-implement ideas that have helped us attract new audiences, and engage more deeply with existing ones. Responsive, reliable and incredibly good value for money.”
“The perfect combination of creativity and rigour. He has strong ideas and develops them with thoroughness and flair, but remains ready to change them if they’re not working in test or real conditions. A strategic planner, who responds swiftly to new opportunities — or threats — as they arise.”
“A formidable communications specialist, with a rare breadth and depth of knowledge. He scrutinises what success looks like, and helps other people think more clearly. On numerous occasions I’ve seen him turn an imperfect request from a colleague into a great idea, through his dextrous intellect and positive challenge.”